Your Music Deserves a Real Campaign
MusicLaunch™ is a Mac app for independent musicians that keeps your whole release campaign in one place: plan, posts, press and playlist pitches, sync, royalties and budget, with an optional built-in release team that works from your own campaign data.
Built for musicians who use
Everything You Need to Run a Professional Campaign
Stop juggling spreadsheets, sticky notes, and fifteen browser tabs. MusicLaunch puts your entire release campaign in one place.
Campaign Dashboard
Kanban boards, task management, release checklists, and phase planning. See your entire campaign at a glance with real-time progress tracking.
Content Calendar
Plan and schedule posts across 10+ platforms. Track your content mix with the 70-20-10 rule and plan a whole run of posts at once.
Contacts & PR
Manage press contacts, playlist curators, bloggers, and venues. Track submissions, schedule follow-ups, and send pitches with Gmail integration.
Performance Dashboard
KPI tracking, fan funnel visualization, cross-platform growth charts, and playlist submission tracking. Know exactly what's working over time.
Sync Licensing Pipeline
Track sync submissions through TV, film, ads, and gaming. Manage your catalog, stems, and follow-ups with a full Kanban pipeline.
15 Roles, Built In
A manager, a publicist, a booking agent and 12 more, one for every section and working from your own data — from press releases to content strategy to split sheets.
A Tour of the Toolkit
15 deeply integrated sections — every part of your release in one place. Here are a few.
Built by a Musician Who Gets It
MusicLaunch wasn't designed in a corporate boardroom. It was built in the studio, between sessions, by someone who actually understands the struggle. He's already using it for his own new album.
Desktop-First, Privacy-First
Your data lives on your machine in a local database. No cloud lock-in, no monthly subscription just to access your own data.
15 Integrated Sections
From campaign planning to gear inventory, sync licensing to royalty splits — everything is connected and in one place.
A Team That Works From Your Campaign
15 optional team members, each given music-business instructions and your own campaign data, so their answers start from your release, not a blank page. Your music stays yours: the team never writes or shapes a note.
CSV & Excel Export
Most sections export to CSV or Excel, and for Google Sheets the app copies the table for you to paste. Your data stays portable and yours to keep.
MusicLaunch at a Glance
What it is and what it isn't, in plain words.
- What does it run on?
- macOS 12 (Monterey) or later, Apple Silicon or Intel, with at least 4 GB of RAM and 1 GB of free disk space. Windows is not available yet (a Windows version is in the works, with no date), and there is no iPhone, iPad, Android or web version.
- Is it a music distributor?
- It is not a music distributor. It does not deliver releases to Spotify, Apple Music or other stores.
- Is there a free trial?
- There is no free trial. A license key is needed to use the app. The 30-day money-back guarantee covers the app purchase only.
- Is the team required?
- The team is included for the first 30 days after activation. After that, every section of the app still works without a subscription, but the team and its generators need a plan.
Simple, Honest Pricing
Buy once, own forever. Add your release team when you're ready.
MusicLaunch
Full app, own it forever
$150 after launch
- All 15 sections fully unlocked
- Your data on your machine
- 30-day money-back guarantee
+ Backstage Pass
Your whole team, for solo artists
- Your whole team: all 15 roles
- 5-phase Campaign Generator
- Sync Finder & pitch drafting
- Up to 2 artist profiles
+ VIP
3X the allowance, 5 profiles
- 3X the allowance of Backstage Pass
- Up to 5 artist profiles
- Priority support
+ All Access
10X the allowance, 20 profiles
- 10X the allowance of Backstage Pass
- Up to 20 artist profiles
- Bulk content creation
- Built for labels & managers
Your team's monthly allowance renews each month — upgrade any time to raise your limit.
Your team runs on AI. It works from your MusicLaunch data, can't search the web, and never writes or shapes your music.
Ready to Run a Real Campaign?
Stop leaving your release to chance. MusicLaunch gives you the structure, the tools and a release team to run campaigns like a pro.
Get MusicLaunch